Logo and corporate identity design for Peter Simons company 'IdentiTree'. Pieter has a company that takes care of trees in such a manner that trees are labeled with a barcode that holds information about that particular tree. When was it planted, what branches have been taken out, has it had a diseases. This is important so trees can be preserved better. Showing the trees roots in this logo was of great importants to my client as all life starts there!.